Love on Haight in the Press: 30+ Years of Tie-Dye, Haight-Ashbury & San Francisco Culture

Is Love on Haight the most famous tie-dye shop in the world?

After more than three decades on Haight Street, hundreds of artists, international television, airline and tourism features, national news, celebrity fashion moments, Grateful Dead culture and one very famous psychedelic storefront, we think we have a pretty good case.

Love on Haight — Always Positively Haight Street — traces its roots to San Francisco’s Haight-Ashbury in 1992. The shop has evolved from Positively Haight Street to Jammin on Haight to Love on Haight, but the mission has stayed colorful: support artists, celebrate individuality, make beautiful wearable art and keep a little of the magic of Haight-Ashbury alive.

Today, Love on Haight operates its iconic flagship at 1400 Haight Street and our second San Francisco location at PIER 39. Over the years, Love on Haight, Sunshine “Sunny” Powers, our artists and even our psychedelic storefront have appeared in media around the world.

As Seen Around the World

INSIDER • Associated Press • PEOPLE • Vanity Fair • NPR • Los Angeles Times • San Francisco Chronicle • ABC7 • CBS • Visit California • British Airways • Qantas • Le Temps • San Francisco Travel • Time Out • Rough Guides • SFGATE • Fast Company • DK Eyewitness • Japanese Television and more.

Featured Love on Haight Press & Media

INSIDER — San Francisco Tie-Dye Boutique Is Rainbow Paradise

One of the biggest dedicated video features about Love on Haight, taking viewers inside our completely over-the-top rainbow world of tie-dye, wearable art and Haight-Ashbury color.

Watch INSIDER — San Francisco Tie-Dye Boutique Is Rainbow Paradise

Qantas Travel Insider — The Hippie Spirit Lives in San Fran 50 Years On

For the 50th anniversary of the Summer of Love, Qantas Travel Insider profiled Sunshine and Love on Haight as part of the continuing spirit of Haight-Ashbury.

Read the Qantas Travel Insider feature

Time Out — Hippies Are Occupying the Museums of San Francisco This Summer

International coverage that singled out Sunshine and Love on Haight while exploring the people and places preserving the culture of Haight-Ashbury.

Read the Time Out feature

Visit California + British Airways — Britifornians: San Francisco

Official California tourism and international airline coverage featuring Sunshine and the colorful world of Haight-Ashbury.

See the Visit California + British Airways campaign

Associated Press — Grateful Dead 60th Anniversary

The Associated Press interviewed and photographed Sunshine inside Love on Haight for its major feature celebrating the Grateful Dead’s 60th anniversary. The story was then carried by media outlets around the world.

Read the Associated Press feature

PEOPLE — Jason Kelce in Love on Haight Tie-Dye

During Super Bowl LX week in San Francisco, Jason Kelce bought a spectacular Love on Haight tie-dye coat and wore it shirtless to the New Heights Super Bowl party.

See Jason Kelce in his Love on Haight coat in PEOPLE

Vanity Fair — Ray Dalio at Burning Man

Billionaire investor Ray Dalio appeared in Vanity Fair wearing one of Philine’s spectacular psychedelic tie-dye coats connected to Love on Haight.

See the Vanity Fair coverage

Le Temps — Switzerland

Swiss newspaper Le Temps came to San Francisco to explore the city’s continuing counterculture. Their San Francisco special included Sunshine and Love on Haight with a professional portrait.

See the Le Temps San Francisco feature

NPR — Deadhead Culture & Love on Haight

Love on Haight appeared prominently in national NPR coverage examining why Deadhead culture continues to thrive across generations.

Read the NPR feature

Los Angeles Times — Summer of Love

The Los Angeles Times photographed and covered Sunshine and Love on Haight during the 50th anniversary of the Summer of Love.

See the Los Angeles Times Summer of Love feature

Rough Guides — The People Keeping San Francisco Weird

Rough Guides profiled Sunshine as one of the people keeping San Francisco weird, with a substantial feature about Sunny, Love on Haight and Haight-Ashbury.

Read the Rough Guides feature

PIER 39 Summer of Love Grand Opening — August 2026

In 2026, Love on Haight did something we had never done before.

We took Love on Haight beyond Haight Street.

Our second San Francisco shop — the Love on Haight Tie-Dye Outpost at PIER 39 — opened beside the historic San Francisco Carousel.

Our Grand Opening became part of PIER 39’s Summer of Love Weekend on August 22–23, 2026, with live music, a psychedelic Love on Haight tie-dye fashion show, a second line through PIER 39 and a whole lot of Haight-Ashbury color on the San Francisco waterfront.

See PIER 39’s Summer of Love Weekend

The weekend generated another wave of press, event coverage and Bay Area television appearances. We are continuing to archive the individual morning-show clips as they become available online.

From Positively Haight Street to Love on Haight

The press history did not begin with the Love on Haight name.

1992 — Positively Haight Street

Jim Preston opened Positively Haight Street around the corner on Masonic Avenue, filled with tie-dye, rock-and-roll clothing and Haight-Ashbury counterculture.

1998 — 1400 Haight Street

Positively Haight Street moved into the colorful corner storefront at Haight and Masonic that remains our flagship today.

Read the history of Love on Haight

2012 — Jammin on Haight

The shop became Jammin on Haight.

2017 — Love on Haight

Sunshine purchased the business and Love on Haight was born.

2023 — San Francisco Legacy Business

The continuing history of the business was formally recognized through San Francisco’s Legacy Business program.

See the City of San Francisco Legacy Business report

2026 — Love on Haight at PIER 39

For the first time in more than three decades, Love on Haight expanded beyond Haight-Ashbury and opened a second San Francisco location.

Our Storefront Became Part of the Image of Haight-Ashbury

One of the coolest things we discovered while putting this archive together is that the building itself became famous.

Long before Instagram made colorful walls a thing, photographs of Positively Haight Street were being used in San Francisco tourism imagery, international travel guides, visitor publications and destination materials to represent Haight-Ashbury itself.

The same psychedelic corner continued through Jammin on Haight and Love on Haight.

Celebrity Tie-Dye & Fashion Moments

Love on Haight’s wearable art has crossed over into national fashion and celebrity coverage more than once.

Ray Dalio’s psychedelic Burning Man coat appeared in Vanity Fair and additional fashion coverage.

Then during Super Bowl LX week in San Francisco, Jason Kelce came shopping at Love on Haight, bought a tie-dye velvet coat and wore it shirtless to a New Heights party.

Read the Page Six story

We have always believed tie-dye belongs EVERYWHERE.

Apparently that includes billionaires at Burning Man and shirtless NFL legends during Super Bowl week.

“We Will Get By, We Will Survive”

In March 2020, San Francisco shut down.

We boarded up Love on Haight.

Across the boards Sunny painted a line every Deadhead knew:

WE WILL GET BY
WE WILL SURVIVE

Then something extraordinary happened.

A photograph of the boarded Love on Haight storefront began traveling around the world.

See the Associated Press pandemic image

See SFist’s boarded-up San Francisco photo coverage

See the San Francisco Chronicle’s March 2020 visual essay

For us, those words weren’t advertising.

They were what we needed to hear.

And apparently a lot of other people needed to hear them too.

Community Is Part of the Story

Not all of the press has been about tie-dye.

Some of the coverage we are proudest of is about our community.

During the devastating 2017 North Bay fires, Love on Haight became a major donation center and helped send truckloads of supplies to people affected by the fires.

Read the San Francisco Chronicle fire-relief story

Read Fast Company’s fire-relief coverage

In 2024, HealthRIGHT 360 honored Sunshine Powers with its Community Visionary Award.

See the HealthRIGHT 360 Community Visionary Award

Because to us, being part of Haight-Ashbury means more than having a store here.

It means taking care of the place that takes care of us.

Complete Love on Haight Press & Media Archive

Below is our media archive, ordered by importance rather than date. Duplicate records have been removed, while genuinely different stories about the same event remain separate.

1. INSIDER (2018) — San Francisco Tie-Dye Boutique Is Rainbow Paradise
2. Qantas Travel Insider (2017) — The Hippie Spirit Lives in San Fran 50 Years On
3. Time Out (2017) — Hippies Are Occupying the Museums of San Francisco This Summer
4. TravelAwaits (2023) — 19 Unique Stops in San Francisco’s Haight-Ashbury Neighborhood
5. Grand American Adventures (2018) — San Francisco Travel Video
6. Visit California + British Airways (2017) — Britifornians — San Francisco
7. Associated Press (2025) — Fans Toast Grateful Dead’s 60th With Concerts at San Francisco’s Golden Gate Park
8. PEOPLE (2026) — Jason Kelce Shows Off Chest Hair in Loud Tie-Dye Coat
9. San Francisco Chronicle (2017) — Street People of Haight Ashbury Pitch In to Help Fire Victims
10. SFGATE / Hearst (2019) — Ray Dalio Parties at Burning Man
11. Vanity Fair (2019) — Ray Dalio at Burning Man
12. Le Temps (2018) — San Francisco / Haight Counterculture Feature
13. AFAR (2022) — Shop Local in San Francisco
14. San Francisco Travel / Official Visitor Guide (2022) — San Francisco 2022 Visitor Guide — Haight-Ashbury
15. Los Angeles Times / Chicago Tribune (2017) — Summer of Love Photo Feature
16. American Psychiatric Association (2013) — San Francisco Destination Imagery
17. NPR (2026) — How Deadheads Became Rock and Roll’s Greatest Renewable Resource
18. ABC7 / KGO (2018) — Group Launches Crowdfunding Campaign for Homeless on San Francisco’s Haight Street
19. Page Six / New York Post (2026) — Jason Kelce Baffles Fans With Outrageous Tie-Dye Coat
20. San Francisco Chronicle / SFGATE (2013) — Shopping Spots Abound in San Francisco
21. Brand USA / Visit The USA (2025) — San Francisco Host City Itinerary
22. Associated Press (2020) — Love on Haight Pandemic Storefront Photo
23. Associated Press / Yahoo (2018) — Salesforce vs. Twitter in San Francisco Homeless Tax Fight
24. Los Angeles Times (2010) — San Francisco’s Flower Power Days
25. Commonwealth Club (2018) — Course Correcting Rock History: An Evening Celebrating the Ace of Cups
26. San Francisco Chronicle (2018) — Ace of Cups Rises Again
27. Christian Science Monitor / AP (2018) — San Francisco Vote on Corporate Tax Puts Homelessness in Spotlight
28. Asahi Broadcasting Television — Japan (2010) — Haight-Ashbury / Positively Haight Street
29. ABC7 / KGO (2026) — Fans Celebrate Life of Grateful Dead Co-Founder Bob Weir
30. ClickOrlando / AP (2025) — Grateful Dead 60th Anniversary
31. Finance & Commerce / AP (2018) — San Francisco Businesses Could Face Homeless Tax
32. DK Eyewitness Travel (2011) — San Francisco — Haight-Ashbury
33. ABC7 / KGO (2023) — Business Owners Share Secret to Haight-Ashbury Thriving After the Pandemic
34. The Independent / AP (2025) — The Grateful Dead Toasts Its 60th
35. KSL / AP (2018) — Salesforce vs. Twitter in San Francisco Homeless Tax Fight
36. DK Eyewitness Travel (2010) — A Hippie Tour of Haight-Ashbury
37. ABC7 / KGO (2017) — Haight-Ashbury Business Owners Say Construction Will Disrupt Celebration
38. ABC7 / KGO (2017) — 7 Ways the Summer of Love Is Still With Us Today
39. San Francisco Chronicle (2026) — Bob Weir Remembered by Musicians, Fans and California Leaders
40. San Francisco Chronicle (2026) — Deadheads Memorialize Bob Weir in SF’s Haight
41. San Francisco Chronicle (2026) — Jason Kelce Made a San Francisco Beer Bucket List
42. San Francisco Chronicle (2026) — San Francisco Legacy Business to Open Second Store at Fisherman’s Wharf
43. San Francisco Chronicle (2025) — Grateful Dead’s 60th Fills Golden Gate Park With Fans
44. San Francisco Chronicle (2024) — As New Housing Comes to SF’s Haight, So Do Parking Concerns
45. San Francisco Chronicle (2023) — Mayor Breed’s Plan for More Small Businesses
46. San Francisco Chronicle (2022) — This S.F. Neighborhood Saw Dark Days in 2020 — Now It’s Rebounding
47. San Francisco Chronicle (2025) — Grateful Dead’s Shakedown Street Goes Legit
48. San Francisco Chronicle (2020) — Alameda, Santa Clara Counties Advance to Less Restrictive Virus Tier
49. San Francisco Chronicle (2020) — Bay Area Coronavirus Shutdown: Retailers Face Weeks-Long Closure
50. San Francisco Chronicle (2020) — Holiday Shipping Delays Hit Bay Area
51. San Francisco Chronicle (2025) — Shakedown Street Rings in 60th Anniversary
52. San Francisco Chronicle (2020) — The Chronicle’s Best Bay Area Photos of March 2020
53. San Francisco Chronicle / Hearst (2019) — Ray Dalio Parties at Burning Man
54. San Francisco Chronicle (2017) — Haight Ashbury Clinic Founded Amid Total Chaos
55. San Francisco Chronicle (2017) — Litquake Brings Forth Music of Words
56. San Francisco Chronicle (2017) — Summer Jam Lights Up Conservatory of Flowers
57. San Francisco Chronicle / Beautiful Boy (2017) — Steve Carell Shooting Beautiful Boy in the Upper Haight
58. San Francisco Chronicle (2016) — Netflix Series Girlboss Comes to the Haight
59. SFGATE / San Francisco Chronicle (1998) — Haight Street Shopping
60. CBS News / AP (2018) — Rich San Francisco Businesses Could Face Homeless Tax
61. Fast Company (2017) — How to Help Napa Fire Victims
62. SF Weekly (2025) — Love on Haight Spreads Smiles in Historic SF Neighborhood
63. CBS San Francisco (2012) — Best Places to Buy Last-Minute Pride Outfits
64. Hoodline (2018) — Taking It to the Streets Secures Upper Haight Office Space
65. The Guardian (2017) — 50 Years After Summer of Love, Yuppies Have Replaced San Francisco’s Hippies
66. The Guardian Travel (2017) — San Francisco, 50 Years on From the Summer of Love
67. American Counterculture (2011) — Haight Ashbury Today
68. Axios San Francisco (2026) — Grateful Dead Fans Flood Haight Street to Honor Bob Weir
69. Portal Tela — Brazil (2026) — Jason Kelce Surprises Fans With Tie-Dye Coat
70. San Francisco Travel (2026) — Heart of the City: Haight-Ashbury
71. Frommer’s San Francisco (2010) — Positively Haight Street Shopping Listing
72. SFGovTV / City of San Francisco (2026) — Love on Haight Government Video Segment
73. San Francisco Standard (2026) — SF-Based Brands Are Opening on PIER 39
74. Us Weekly (2026) — Travis and Jason Kelce Spice Up a New Heights Party
75. Wikimedia Commons (2008) — Historic Positively Haight Street Photograph
76. AP Archive (2025) — San Francisco Celebrates 60 Years of Grateful Dead
77. KRON4 (2025) — San Francisco Businesses Thrive During Grateful Dead Anniversary Weekend
78. Live For Live Music (2025) — Where to Find Shakedown Street
79. University of Minnesota / SF Convention & Visitors Bureau (2007) — Positively Haight Street in San Francisco Destination Imagery
80. KQED (2025) — Deadheads Are Gearing Up for Grateful Dead’s 60th in SF
81. San Francisco Examiner (2025) — Love on Haight Wants to Show SF “The Good Kind of Crazy”
82. San Francisco Standard (2025) — Shakedown Street Is Back
83. San Francisco Examiner / SFGATE (1997) — Park Homeless Hit the Haight
84. SF.gov / Mayor’s Office (2025) — Mayor Lurie Kicks Off Grateful Dead 60th Anniversary Celebrations
85. FIRST MADE — Japan (2024) — San Francisco / Haight-Ashbury Tie-Dye Feature
86. Haight Ashbury Neighborhood Council (2024) — Legacy Businesses on Haight Street
87. Hoodline (2012) — New Art Collective at Haight and Masonic
88. Haight Street Voice (2024) — Dr. Dave & HR360: Black Tie & Tie-Dye
89. Haight Street Voice (2024) — Gifting Local Love
90. HealthRIGHT 360 (2024) — 2023–2024 Impact Report
91. Hoodline (2012) — New Shop for All Your Tie-Dye Needs
92. HealthRIGHT 360 (2024) — Community Visionary Award
93. Identidad Puebla — Mexico (2024) — La Esquina del Amor: Haight & Ashbury
94. Meghan Fabulous (2024) — Las Vegas Weekly Dead Head Roundup
95. City & County of San Francisco (2023) — Love on Haight Legacy Business Registry Staff Report
96. Dead Tour Tales (2023) — Sunshine Powers — Love on Haight
97. Hoodline (2023) — Love on Haight Gets Legacy Business Recommendation
98. SFGATE (2023) — Explore Haight-Ashbury, an Iconic San Francisco Neighborhood
99. San Francisco Planning Department (2023) — Expanding Housing Choice — Sunshine Powers Interview
100. C Magazine (2022) — A Bridge Between Worlds
101. Haight Street Voice (2022) — Female Filmmakers: Shining Their Light!
102. Haight Street Voice (2022) — Season of the Witch
103. ShoutOut LA (2022) — Meet Sunshine Powers
104. Shuddhashar FreeVoice (2022) — Plywood and the Pandemic: Street Art in San Francisco
105. Funcheap SF (2021) — Love on Haight’s Love Revival Mural Celebration
106. SFGATE / City Legacy Record (2021) — Best of San Francisco Recognition
107. San Francisco Public Works (2021) — Haight Street Infrastructure Improvement Project Completion
108. The Real Deal / Global Property (2021) — How Haight-Ashbury Got Through the Pandemic
109. Arukikata — Japan (2021) — Haight-Ashbury Correspondent Report
110. AFP / Getty Images (2020) — Pandemic Photography Archive
111. Andrea Bocelli — Music for Hope (2020) — Love on Haight Historical Record
112. Dead & Company (2020) — Summer 2020 Tour Cancellation
113. Hoodline (2020) — COVID-19 Crisis in San Francisco Window Signs
114. Mission Local (2020) — Day 16 of Shelter-in-Place in the Haight
115. Rough Guides (2020) — Summer of Love: A Journey Through San Francisco 50 Years On
116. Rough Guides (2020) — The Faces of San Francisco: Keeping the City’s Creativity Alive
117. SFist (2020) — Haight-Ashbury Shops Boarded Up With Notes of Solidarity
118. Small Business Majority (2020) — COVID-19 Small Business Sign-On
119. Humans of Haight (2019) — Love on Haight Profile
120. My One Beautiful Thing (2019) — The Sistine Chapel of Tie-Dye
121. W Magazine (2019) — Burning Man 2019: Models and Billionaires
122. AFAR (2018) — Shop for Your Inner Love Child
123. Cole Valley Improvement Association (2018) — Upper Haight Merchant Coverage
124. Hoodline (2018) — Little Wing Flies Away
125. Hoodline (2018) — Upper Haight Merchant Gathers Fire Relief Supplies
126. San Francisco Board of Supervisors (2018) — Small Business Week Certificate of Honor
127. BILD / dpa — Germany (2017) — Summer of Love: Hippie-Flair in San Francisco
128. CBS San Francisco / KCBS (2017) — Summer of Love 50th Anniversary Concert Organizers to Reapply for Permits
129. 7x7 Bay Area (2017) — How to Help North Bay Fire Victims
130. Cole Valley Improvement Association (2017) — Summer 2017 Haight Coverage
131. Hoodline (2017) — City Kills Planned Summer of Love Construction Moratorium
132. Cole Valley Improvement Association (2017) — Summer of Love 50th Planning Coverage
133. Cole Valley Improvement Association (2017) — Neighborhood Merchants Help Fire Victims
134. Hoodline (2017) — Jammin on Haight Reopens as Love on Haight
135. Jim Byers Travel — Canada (2017) — Jimmy Awards — Favourite Interview: Sunshine Powers
136. SFGATE (2017) — Haight-Ashbury: 1960s and Now
137. Funcheap SF (2017) — North Bay Fire Benefits & Relief
138. SFGATE (2017) — Haight Celebrates Summer of Love at Street Fair
139. SFGATE / Hearst (2017) — Steve Carell Shooting Beautiful Boy in the Upper Haight
140. SFist (2017) — Sunshine Powers Steps Into Summer of Love 50th Anniversary Permit Effort
141. Funcheap SF (2017) — North Bay Fire Victim Aid
142. Strangers Stopping Strangers (2017) — Podcast #39 — Conversation With Sunshine Powers
143. Vogue (2017) — As Fires Spread in Northern California — Here’s How You Can Help
144. Sacramento Bee (2017) — Summer of Love Celebrates 50th in Haight-Ashbury
145. Hoodline (2017) — How to Help North Bay Fire Victims
146. WELT — Germany (2017) — Für die Hippies endet der Summer of Love nie
147. n-tv / dpa — Germany (2017) — Batik-Hippies zelebrieren Sex, Love & Peace
148. BISS List (2016) — Pranksgiving 2016 Weekend Recap
149. NBC Bay Area (2017) — How to Help North Bay Fire Relief Efforts
150. Hoodline (2016) — Little Wing Opens on Haight With SF-Made Psychedelic Garb
151. Hoodline (2016) — Upper Haight Merchants Consider Infrastructure Protest
152. Hoodline (2016) — Haight Residents and Merchants Express Frustration With Infrastructure Project
153. San Francisco Examiner (2017) — SF Mobilizes to Help North Bay Fire Victims
154. Hoodline (2016) — Upper Haight Infrastructure Project Marches Along to Ashbury
155. KTVU FOX 2 (2016) — Haight Street Business Owners Angry at Bungled Construction
156. Porter Airlines — Canada (2016) — San Francisco / Haight-Ashbury Destination Guide
157. Hoodline (2015) — Jammin on Haight Celebrates Music, Art, Tie-Dye With Pranksgiving Weekend
158. Hoodline (2015) — Jammin on Haight Producing Summer of Love Documentary
159. Alaska Airlines / KHON2 / Nexstar — Trippin’ With Alaska Airlines in San Francisco: Love on Haight
160. Localish / ABC Owned Television Stations — Secretly Awesome: Love on Haight
161. Arab Times — Kuwait (2025) — Grateful Dead 60th Anniversary Feature
162. Infobae — Argentina / Spanish-Language International (2025) — Grateful Dead 60th Anniversary Feature
163. Atlanta Journal-Constitution (2017) — San Francisco Celebrates 50th Anniversary of the Summer of Love
164. The Express (2025) — Grateful Dead’s 60th at Golden Gate Park
165. Winnipeg Free Press — Canada (2025) — Grateful Dead’s 60th at Golden Gate Park

About Love on Haight

Love on Haight is a San Francisco artist collective, tie-dye emporium and wearable-art destination rooted in Haight-Ashbury.

Our business lineage dates to 1992 and is recognized by the City and County of San Francisco as a Legacy Business. Love on Haight supports independent artists and makers, creates and manufactures clothing in California, carries Grateful Dead merchandise and operates stores in Haight-Ashbury and at PIER 39.

If you’re searching for San Francisco tie dye, Haight-Ashbury shopping, psychedelic fashion, Grateful Dead clothing, locally made San Francisco clothing, wearable art, hippie fashion, or the most famous tie-dye shop in the world — come see us in San Francisco.

And keep checking back. We’re still finding press we forgot we did.