Coming Soon ~ Love on Haight Expands to PIER 39

Posted By Sunshine Powers on April 2026

UPDATE

The PIER 39 Shop is OPEN! Grand Opening Party 8/22-8/23 — see how the Grand Opening weekend went →

Love on Haight Expands to PIER 39

Bringing Haight Ashbury Color, Creativity, and Culture to the San Francisco Bay

San Francisco, CA: Love on Haight, widely recognized as the most well known tie-dye & hippie shop in America ~ and by many, the world ~ is expanding to PIER 39, bringing its signature world of color, artistry, and San Francisco Spirit from the heart of Haight Ashbury to the edge of the San Francisco Bay.

For years, Love on Haight has been a must visit destination in one of San Francisco's most legendary neighborhoods, drawing locals, travelers, music lovers, Deadheads, artists and free spirits from around the globe. Known for its vibrant aesthetic, joyful energy and deep connection to the creative legacy of the city, it has become a modern-day landmark of the Haight. Read the shop's history →

The new PIER 39 location ~ adjacent to the San Francisco Carousel, opens a colorful new chapter for the beloved San Francisco brand, offering visitors a vibrant and authentic alternative to ordinary retail. The shop will feature a curated mix of hand-dyed apparel, artist made accessories, limited run artist collections, Official Grateful Dead merch, San Francisco made clothing & thoughtfully curated keepsakes ~ all filtered through the unmistakable colorful lens of Love on Haight.

Long celebrated for carrying forward the colorful spirit of the Haight Ashbury ~ the historic neighborhood forever linked to the Summer of Love, psychedelic art and the Grateful Dead era ~ Love on Haight has built a loyal following by honoring that legacy while reimagining it through contemporary fashion, artist collaborations and expressive design.

The PIER 39 expansion reflects the continued growth of one of San Francisco’s most distinctive retail brands while staying true to the values that built its following: Supporting Artists, Celebrating Originality and keeping the Colorful Soul of San Francisco alive!

Love on Haight at PIER 39 is OPEN! Hours & directions →

Visitors can expect a bold, immersive shopping experience filled with vibrant fashion, local artistry, rainbow color, San Francisco creativity and the unmistakable sparkle that has made Love on Haight a longtime favorite.

For updates, opening announcements and a preview of the magic visit us at loveonhaightsf.com or follow Love on Haight on Social Media!